Black Business Secrets: 500 Tips, Strategies, and Resources for the African Amer

Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--don't be a worrier, be a warrior--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Author: Dante Lee
Publisher: Smiley Books
Published: 11/15/2010
Pages: 336
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.90d
ISBN: 9781401929541
About the Author
Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company--known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com--helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.